Last updated: 10 October 2026

This policy explains what personal information Yeners Way collects, why, who we share it with and the choices you have. “Yeners Way”, “we” and “us” means Yeners Art Pty Ltd (ABN: 31 167 748 129), the company that runs www.yenersway.com. We are based in Queensland, Australia, and we handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where they apply to you, we also follow the EU and UK General Data Protection Regulations.

If you have a question about this policy or your information, email us at info@yenersway.com.

1. What we collect

When you create an account or buy something

  • Your name, email address, username and password (stored encrypted).
  • Your billing details and order history. Card and payment details are entered directly with our payment providers (Stripe, WooPayments and PayPal). We never see or store your full card number.
  • Your subscription, its plan and its renewal dates.
  • Your answer, if you choose to give one, to “How did you hear about us?”.

When you learn with us

  • Which tutorials you watch, how far through them you are, and the tutorials and journeys you complete.
  • Photos you submit for a Certificate of Completion, and the certificates we issue in your name.
  • Badges you earn, your credits and how you use them, and the tutorials you favourite or like.
  • Some of our tools remember what you type, but only in your own browser, not on our servers.

When you take part in the community

  • Your cake artist profile: the name, photo, location, bio, social links and anything else you choose to add.
  • The cakes you post (photos, names, descriptions and tags), your comments, likes, favourites and follows, your forum posts, and any reviews you write.
  • Private messages you send to other members or to us.
  • If you are a subscriber with a business page: your business details, portfolio, and the enquiries customers send you through the site.

When you upload a photo, we remove its hidden location data (GPS information) before it is saved.

Automatically, when you use the site

  • Technical information such as your IP address, browser and device type, the pages you visit and when.
  • Cookies and similar technologies (see section 6).
  • If you arrive through one of our advertisements or a tagged link, which campaign and ad brought you (see section 6).

2. How we use it

  • To run your account, give you access to tutorials, process payments and renewals, and provide support.
  • To track your progress, issue certificates, award badges and credits, and show your achievements.
  • To run the community: show your profile, cakes and posts, deliver messages and notifications, and choose the Top Cakes of the day, week and month.
  • To keep the site safe: prevent spam, fraud and abuse, and enforce our Terms of Use.
  • To send you emails about your account, orders, achievements and community activity, and, if you agree, news and offers. You can change these at any time (see section 7).
  • To understand how the site is used, measure which of our advertising works, and improve our tutorials and services.
  • To meet our legal obligations, for example keeping tax records.

3. What other people can see

Your cake artist profile starts private. You decide whether to make it public, and you can choose who sees each part of it: everyone, members only, or just you. When your profile is public:

  • The parts you have chosen to share can be seen by others, and, for parts shared with everyone, found by search engines.
  • Cakes you post can be seen by everyone or by members only, as you choose for each cake. Cakes shared with everyone can appear in search engines.
  • Your comments, forum posts, reviews, likes and Top Cakes awards show your name and profile.

Private messages can only be read by you, the person you are writing to and, where needed to deal with a report of abuse, our staff. You can block another member at any time.

4. Automated checks

To keep the community friendly and safe, new cakes, cake comments, forum posts and messages may be checked automatically before they appear. They are checked by an artificial intelligence service (Claude, provided by Anthropic) for content that breaks our rules. The check decides whether a post goes up straight away, is held for one of our staff to look at, or is refused. If something of yours is held or refused, we tell you why, and you can contact us if you think we got it wrong. Anthropic processes this content only to carry out the check for us. Under its terms, it does not use it to train its models.

5. Who we share it with

We do not sell your personal information. We share it only with the services that help us run Yeners Way, and only what each one needs:

  • Hosting and security: SiteGround (website hosting), Wordfence (security and protection against attacks), and Google reCAPTCHA (spam protection on sign-in and sign-up forms).
  • Payments: Stripe, WooPayments and PayPal.
  • Video: Vimeo, which streams our tutorials.
  • Email: Brevo, which sends our emails and newsletters.
  • Automated checks and site features: Anthropic (see section 4).
  • Analytics: Google Analytics, which tell us how the site is used.
  • Advertising: Meta (Facebook and Instagram), Google, TikTok and Pinterest (see section 6).

We may also share information when the law requires it, to protect the safety or rights of our members or the public, or with a buyer if Yeners Way or its assets are sold. In each case we share only what is needed.

6. Cookies, advertising and how we measure it

Cookies are small files your browser keeps for a website. We use them to keep you signed in, remember your choices (such as light or dark mode) and keep the site secure.

Our own advertising cookies

Cookie What it does How long
ywg_ad_first, ywg_ad_last Remember which advertisement or tagged link first, and most recently, brought you to the site. If you create an account or subscribe, this is saved with your account or order so we can tell which of our ads work. 90 days

These are used only by Yeners Way to measure our own advertising. They are not shared with anyone and are not used to show you ads.

Advertising partners’ tools

We use the Meta Pixel and Conversions API, Google’s advertising tags, the TikTok Pixel and the Pinterest Tag. These let us measure our ads and show them to people likely to be interested. They tell these companies when you visit our site or do things like create an account or subscribe, and the Meta Conversions API may send them details such as your email address in a scrambled (hashed) form so they can match your visit to their own records. Each company handles this information under its own privacy policy. You can control how they use it:

  • Meta: in your Facebook or Instagram Ad preferences settings.
  • Google: at adssettings.google.com.
  • TikTok and Pinterest: in each app’s privacy and ad settings.
  • Any site: you can block or delete cookies in your browser’s settings. Parts of the site, such as staying signed in, will not work without them.

7. Emails and your choices

We send emails about your account, orders and subscription that you cannot switch off while you have an account. Everything else (achievements, community notifications, news and offers) can be changed on your Email preferences page in My Account, or with the unsubscribe link in any email.

8. Where your information is stored

Several of the services we use store information outside Australia, mainly in the United States and, for some, in Europe. When we use them, we choose providers that protect personal information to standards comparable to the Australian Privacy Principles. Where the GDPR applies, we rely on the European Commission’s approved safeguards (such as Standard Contractual Clauses).

9. Keeping your information safe

Our site uses encrypted connections (HTTPS), passwords are stored encrypted, and access to member information is limited to the staff who need it. No system is completely secure, so please use a strong password that you don’t use anywhere else.

10. How long we keep it

  • Account, learning and community information: for as long as you have an account. If you ask us to close it, we delete or anonymise this information, except anything we need to keep for the reasons below.
  • Order and payment records: for as long as Australian tax law requires (usually 5 years).
  • Technical and security logs: for a shorter period, usually no more than 12 months.
  • Our advertising cookies: 90 days in your browser.

11. Your rights

You can ask us at any time to:

  • see the personal information we hold about you;
  • correct anything that is wrong (you can also change most of it yourself in My Account and My Profile);
  • delete your account and personal information;
  • stop sending you marketing emails.

If you are in the European Union or the United Kingdom, you also have the right to restrict or object to how we use your information, to receive a copy of it in a portable format, and to withdraw any consent you have given. We rely on our contract with you (to provide your account and purchases), our legitimate interests (to run, protect and improve the site and measure our advertising), your consent (for marketing emails and certain cookies) and legal obligations.

To make a request, email info@yenersway.com from the email address on your account. We will respond within 30 days.

12. Age

Yeners Way is for adults. You must be 18 or older to create an account. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has given us their information, please contact us and we will delete it.

13. Complaints

If you have a concern about how we have handled your personal information, please email us first at info@yenersway.com. We will look into it and reply within 30 days. If you are not satisfied with our answer, you can complain to the Office of the Australian Information Commissioner at www.oaic.gov.au. If you are in the EU or UK, you can also contact your local data protection authority.

14. Changes to this policy

We will update this policy when our services or the law change. The date at the top shows when it last changed. If we make an important change, we will tell members by email or with a notice on the site.

15. Contact us

Yeners Art Pty Ltd
PO Box 1216, Runaway Bay
Queensland, Australia
info@yenersway.com